Business Book Chats with Bernadette Schwerdt

Bernadette Schwerdt professional speaker, author and podcast host, has compiled practical advice for shaping a successful online business into 5 steps in her book; How to Build an Online Business.

Join us via YouTube at the next Business Book Chats event to hear from Bernadette, as she talks to Ingrid Josephine, Events Producer from StartSpace about some of the best advice founders can apply to their online venture.

Relevant to both new founders starting out and those with businesses already established, Bernadette has included many case studies in her book from successful Australian businesses to draw from, providing answers for many common questions including;

  • How do you know if your business idea is worth pursuing?
  • How do you shape your minimum viable product?
  • What are some of the free tools and technologies other businesses have used on their path to success?

This book is a handy companion for anyone on the business founder journey.

Date: Tuesday 26 October
Time: 1.00pm – 1.30pm

This event will be live streamed via YouTube and registration is essential.

You can order a copy of the book from Readings bookshop online here.

About Bernadette

Bernadette Schwerdt is a former senior account director and copywriter for global advertising agency Young & Rubicam Advertising and worked on campaigns for clients such as Apple, Amex, Optus and Colgate. In 2001 she founded the Australian School of Copywriting, and has since trained over 9000 people to become freelance copywriters. She is the author of three bestselling books and is also the host of the popular podcast, ‘So, You Want to be a Copywriter’. She was recently named in the Top 50 Small Business Leaders in Australia.

You can read sample chapters of Bernadette’s books via the links below.

Sample chapter: How to Build an Online Business

Sample chapter: Secrets of Online Entrepreneurs

About Business Book Chats

This regular Business Book Chats series aims to support and encourage entrepreneurs and small business owners on their business journey. Featuring guest authors and experts for intimate talks we invite you to join us for Business Book Chats presented by StartSpace.

About Our Partners

Readings is the official virtual bookseller for StartSpace’s Business Book Chats.

You can order your copy of How to Build an Online Business via the Readings website here.