This introductory workshop, presented by StartSpace powered by State Library Victoria and Melbourne Fringe, is designed to help you get your new creative project or business venture off the ground.

Most artists have self presented their work in their career – arts and business have more crossover than you think, come to this workshop and learn how to make your art financially sustainable.

Join Kaylene Langford, founder of Startup Creative, and author of How to Start a Side Hustle for this introductory workshop that will help you:

  • decide which direction to take with your idea.
  • develop a clear business model.
  • consider the values of your brand and how to communicate them.
  • stay motivated and on track in your journey.

There will be time to network after the session to ask Kaylene questions, buy her book, meet other founders, and find out how StartSpace can support you in those next business steps.

No matter how far along you are with your business idea, this session will provide you with a high-level overview of what it takes to start a business, offering tips for your journey.

Please note: Auslan interpretation is available on request for StartSpace events. Our staff require two weeks to plan and book this service. If you would like to request Auslan Interpretation, please let us know by Thursday 2 March when you register for the event, or email the team to request it: [email protected]

Don’t forget to check out The Rest is Up to You: Melbourne Fringe Festival 1982-2062 exhibition at State Library Victoria and explore Fringe’s history of over 40 years. You could plan to arrive at the Library 30 or so minutes before the event and see the exhibition before the workshop. Please note the Library and exhibition will be closed at 6.00pm so you will be unable to visit it straight after the workshop.

About Kaylene Langford

Kaylene Langford is a passionate entrepreneur, coach, writer and speaker, and the founder and owner of StartUp Creative, a hugely popular online platform, podcast, and print magazine that educates, inspires and supports creative entrepreneurs and future innovators.

Kaylene works closely with individuals as a career coach as well as with organisations as a business consultant and keynote speaker.

In her almost-non-existent spare time, she walks her own talk with a busy yet balanced schedule of exercise, meditation, sunshine-seeking, reading, research and personal goal-setting, as well as the occasional sneaky Instagram scroll. Her first book is “How to Start a Side Hustle” from Hardie Grant Books.